Branding
Corporate Identity
Your corporate identity is key to how your customers and prospective customers will recognise you, think about you, and identify you. It is important that its style and content convey appropriate, relevant and motivating messages about your company. Implemented correctly, it becomes your corporate personality. At its most profound, corporate identity helps organisations to answer questions like “who are we?” and “where are we going?” - a visual mission statement.
In general, this would be a corporate title, logo, sometimes a strapline, supporting literature and advertIsing that is commonly assembled within strict guidelines. These guidelines govern how the identity is applied across all physical manifestations of the brand. With over 20 years' experience in branding and identity expertise, we can design your identity, oversee and implement your style guidelines.
Vehicle Livery
Whether you simply require your name on your company vehicles or a complete description of services you provide, vehicle livery is a great source of free advertising. It is important for a company to have a consistent corporate identity on the road as well as in the office or the factory floor. We can turn your van or lorry into a mobile advertising poster, with effective vehicle graphics to suit client requirements.
You could really impress and have a full colour wrap-around for your vehicle to really stand out. Whether your vehicle is a small van, huge lorry or modest trailer we can get you noticed on the road.
Style guides for universal implementation
We can help you achieve this with concise and comprehensive style guidelines that will help to ensure that your company vehicles project the same image as your product packaging or your business cards.
When you have spent time and money building a brand, it’s vital that you achieve consistency across all your
publicity material.